Consumer research from 724 UK cruise travellers — October 2025
Cruise industry intelligence platform powered by consumer research
86% of experienced cruisers plan to cruise again within 2 years
High-level snapshot of the cruise consumer landscape
When consumers plan to take their next cruise
Where consumers most want to cruise
What consumers are willing to pay and price sensitivity
How consumers research and book cruise holidays
What stops people from booking and how to overcome it
“The data reveals a significant opportunity in the expedition cruise segment, with consumers increasingly seeking unique experiences over traditional mass-market routes.”
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